hey friend 💌
okay so… a little confession.
this is the first time i'm officially hitting send on the savvie scoop.
which feels both exciting and a little vulnerable, but that's kinda the whole point of building in public :)
if you're on this list, it means you've either:
downloaded a savvie resource
followed us along on socials + filled out an interest form
or someone who loves you forwarded this because they knew you'd vibe with what we're building
so however you found your way here, i'm super glad you’re part of this!
so…what even is this newsletter?
the savvie scoop is for the people who want more than just financial tips.
this isn't your typical "money coach" energy.
no shame spirals, no condescending breakdowns here.
just real financial literacy that meets you where you actually are.
because you don't need more money, you need a better system. and we're building it together, with us in mind.
here's where you come in
i've been building savvie for months now with dozens of tools like digital products, calculators, early app prototypes… but before i go any further, i want to hear from you!
what's actually useful? what feels like fluff? which direction should we go next?
i put together a feedback doc where you can:
try our investing calculator (shows how much you can realistically invest based on income, expenses, debt)
test our career break calculator (see how taking time off impacts retirement savings)
explore two app prototypes — one centered on mood tracking, one on goal setting
tell me what's missing, what's confusing, or what you'd actually use
it takes 10-20 minutes, and your honest feedback directly shapes what we build next.
what's in it for you?
everyone who gives feedback gets early access when we officially launch. plus, you’ll be part of the founding community that helped shape savvie from the ground up.
a quick reminder of why we exist <3
in the next five years, american women are projected to control over $30 trillion in financial assets. and gen z already represents $1.1 trillion in spending power.
yet most financial platforms still treat us like an afterthought. or worse, they talk down to us.
savvie exists to change that.
we're building financial literacy that feels less like homework and more like self-respect.
it’s wealth without the worry and confidence that compounds!
ta ta for now
seriously, thanks for being here.
whether you give feedback or just keep reading along, you're part of this journey.
want early app access? fill out the feedback form!
got questions? reply to this email! i read every single one 📰
talk soon 🤍
xo, callie
p.s. — if you know another woman who'd benefit from what we're building, forward this to her.
we're creating a movement, not just a product 🕺
p.p.s. — 👀 sneak peek: merch drop in the next savvie scoop !!!! stay tuned!